When you write a post on your blog, should you let the way you feel that day determine the tone of your post? Well, that depends. How are you feeling today?
With winter quickly approaching here in the southern hemisphere, we become more and more aware of every ray of warm sunshine we can still enjoy.
The way you seek out sunshine to warm your body, your readers are seeking the sunshine in your posts to warm their soul.
Are you feeling positive or negative today?
Blogs are probably the most personal form of media. When you write a post on your blog, you tend to divulge a tiny bit of yourself every time. When people read your blog, they love reading a little bit about you. Even when you don’t live an extraordinary life, others will love to hear a little bit about it. But this is the key – a little bit!
Nobody wants a blow by blow account of your day. Unless you are Brad Pitt and you are busy filming a very exciting movie with a lot of stunts, nobody wants to know your thoughts on every minute of your day.
It doesn’t matter if you are going through some tough times. Your readers don’t constantly want to hear about it. Even the most dismal life will have a few rays of sunshine. Seek out those rays of sunshine in your life when you write a post on your blog.
But negative news attract more readers!
At 00:41 on the morning of 8 March 2014, Flight MH370 took off from the International Airport in Kuala Lumpur. 38 minutes later, the crew in the tower at Kuala Lumpur did not realize they would be the last to hear the voice of anyone on Flight MH370. The flight with all 239 people on board disappeared in the midnight sky, never to be heard from again.
Today, Flight MH370 is still one of the most searched terms on the internet. Everyone wants to read the latest news on its mysterious disappearance. We watch while screaming family members are dragged away from media conferences. We read about conspiracy theories and cannot help but wonder where all those people are.
And it is not only Flight MH370 that draws a consistently high number of search traffic. From Oscar Pistorius killing his girlfriend to Madeleine McCann’s abduction – if it’s negative, we read it.
When you write a post for your blog, it differs from writing a news article
As much traffic as bad news attracts, don’t make the mistake to believe that people are constantly searching for the negative. Unless you are in the news business, you need to keep it as positive as you can.
It is true that a negative headline can sometimes draw more traffic than a positive one. But you need to be careful not to let your blog become a negative place that drives traffic away.
When reading blog posts, people want to be left feeling good about themselves and their surroundings. In fact, the hashtag ‘positive’ is quite popular on social media. However, I don’t see the ‘negative’ hashtag featuring anywhere.
What if I write a post about a negative topic?
Many bloggers seem to want to tackle the issues of the day when they write a blog post. That’s cool. Topics like poverty, dyslexia, child abuse (to only name a few) need to be addressed. However, be careful to end every blog post you write on a positive note.
Before you write a post, make sure you do sufficient planning. When you choose to write about a negative topic, always jot down at least one positive idea with which you can close your post. When you write a post about poverty, highlight the ways in which ordinary citizens are helping to alleviate the poverty around them. When you write a post about dyslexia, write about the extraordinary education programs in so many schools. When you write a post about child abuse, write about ways in which children of abuse can be helped.
Be positive and people will follow you like the Pied Piper of Hamelin
What was the Pied Piper of Hamelin’s secret? His music. He didn’t get the rats or the children from Hamelin to follow him because he was walking around, bemoaning the rats in the town. No, he danced through the town streets, playing his flute.
Let your blog be the same. There are more than enough problems in the world to write about. But if you want to write a post that will draw followers to your blog, make sure you let the sunshine in and leave your readers with a warm and positive feeling.