A Gravatar is an image that identifies you via an email address and represents you when you place a comment on a blog. Many new bloggers try to stay anonymous when they start out online, even before they start up their first blog. There is however a good reason why you need a Gravatar; and that it because people like to deal with REAL People!
In a time of rising social marketing shifts, it can be easy to forget some of the very simple basics. Having a Gravatar is one of those basics.
Why Do You Need A Gravatar?
Have you ever held a conversation with a person who holds their hands in front of their face? How about someone with a paper bag over their head? Or a voice distortion device so you don’t know who you are talking to?
How seriously do you take them?
Leaving a comment on a blog without positive name & image identification is like showing the world that you are afraid to associate your words with your name (or face). If the message isn’t delivered seriously, then why should anyone take you seriously at all?
Here are some reasons why you should use a Gravatar:
Have a Public Identity
As an internet marketing educator, I get to teach many people who are mostly motivated to make money online. Fair enough! Money makes the world go around – or atleast it seems that way most of the time.
So therefore you must not be afraid of showing your face online, as part of your brand, and associate both your name and your face when you make comments on blogs. If you are to attract more money, love or happiness into your life, then let it be known where to send it. Let people know WHO you are.
Be Proud of Who You Are – Don’t Fear Rejection!
As a blogger I provide content to people through my blogs. I don’t hide who I am and I wouldn’t trade places with anyone for quids. This is a game of Content Marketing; and people either like what they see, or they don’t. If they like it, they might come back. If they don’t like the content, well, I probably won’t see them again.. and the other 5 Billion people can have a turn instead.
In the world of Permission Marketing, you give the reader the choice to make a decision: to stay or leave. Never fear what people may think of you or your blog. It is one of the most common blogging mistakes I have seen.
As long as you stay true to yourself, have integrity with your message, and have fun, then some people will love you – and others will not. That’s just the way it is. The bloggers that are happy to face rejection without fear, they are the ones to reap most of the benefits – and the profits.
Build Your Brand Name
As far as I’m concerned, your face is your brand. I see many people hide behind a LOGO, and sometimes that is fine, but they must be prepared to show accountability to that brand and Face Up to the world. Nobody respects a faceless brand.
There’s a reason why people respect Sir Richard Branson, Bill Gates, Warren Buffet, but have no real feelings for Colgate Palmolive, Coca Cola, McDonalds, Telstra, and many other faceless brands. No face = No accountability in the public’s view.
Attach a face to a brand, and you could have a respectable winning formula!
Who would you rather have a conversation with? Sir Richard Branson or Colgate Palmolive?
How To Get A Gravatar
I made this video back in 2010 as a step by step video for beginners on how to get a Gravatar. If you haven’t got one already, and you are web savvy, simply go to Gravatar.com and grab one now. If you need assistance, here is the video:
Your Email and Your Gravatar
Your Gravatar is your Globally Recognized Avatar. Your email address is the KEY here. I suggest you use the very same email as you use for your Google Plus account. When it come to social media and the weight social signals have on your search engine rankings, it makes sense to make your Google+ email the one that counts across the web.
Make sure to leave a comment below so I can see your Gravatar. Is it brand new or have you had it a while? With a bit of luck Sir Richard Branson might drop a comment in here too…