Content marketing is crucial for online business. There is no question about it. I understand this as a blogger but far too many businesses just don’t get it; nor do they even know what content marketing is.
They don’t know that their business is dwindling away, while their competitors are fast feeding on their ignorance to this topic.
Touch words? Yes! But good business is not always kind; just smart, ethical and efficient!
Definition of Content Marketing
What exactly is Content Marketing and why should you use it as a strategy to get more sales?
In short, it’s the art of delivering content to an audience, while you build credibility and confidence in your brand and gradually marketing your message in the process.
You are a communicator; not a sales person.
Some key points here are:
- You deliver great content to your readers on a topic they like.
- You are gradually building brand awareness with your audience.
- Your content is on topic with your product. This is good!
- You market your products through credibility that grows over time.
- Your number 1 priority is communication. Selling comes in at #2.
- Like anything successful, it is a slow marketing process that pays reliable dividends.
A Good Content Marketing Strategy
A good content marketing strategy is to have a blog and publish content (articles) on the topic of your product. Preferably you publish relevant articles daily but weekly is also good. All the while, it is great for SEO purposes. Especially if you structure your articles properly.
Remember that your competition will do this sooner or later. Maybe even now!
On Learn How To Blog, I publish content every 2 days (for now) but am gearing towards daily articles. When we started, 1 article per week was the standard we set. Once our social signals started to grow, we grew the content faster.
In other words, we grew the content faster when we had more readers (and potential customers).
The key is to get started and put your content marketing strategy in place. Grow it at a pace that you can handle; then grow with it as you become more capable.
Outsourcing Any Topic
Don’t forget that you can outsource your content marketing to an agency. I understand as well as anyone that business owners are far too busy working in their business, and they can have very little spare time to work “on their business”. Hence, you can get others to handle the entire content marketing strategy for your business. It’s called outsourcing.
After all, isn’t it better that you do what you do best and leave the blogging to the experts?
If you think so, then outsourcing is an option for you. There are experts out there that can write content on any topic (because they know how to research) and publish it on your blog. It’s an option well worth your while to get more customers in your business.
Learn How To Blog provides a Content Marketing Service for businesses where we manage, research, write & publish content on a consistent basis, depending on the client’s need. I see it as a “must have” strategy for any serious business.
Consumers are now more savvy than ever. TV, Radio, Magazines & old school media flash interruption style marketing messages in front of their audiences all the time – and not when they choose to see it.
People prefer to have a choice. Permission marketing allows people to see your sales pitch when they are ready for it.
Meanwhile, allow your audience to warm up to you with your great content. When your prospective customer is ready for your sales pitch, they will look for it.
Conveniently, your sales pitch is there all along, maybe in the sidebar of your blog, in a monthly newsletter, on your Facebook or Google Plus page, or when they decide to Google your brand.
You see, they know your brand now. You have flashed it in front of the readers all this time while they were reading your great content!
It is apparent why content marketing is crucial for online business. Most businesses don’t have the time to understand it, let alone implement it. But the ones that use it – they grow! In an age of growing marketing ethics, it is a permission marketing strategy that is ethical, effective and it builds sales.
So, when are you starting your content marketing strategy? Now is always a good time.
Feel free to comment below.