Website analytics are a gift to bloggers — if you know how to use them. Reports can tell you a lot about your blog’s traffic and this info could be extremely helpful in strategising for future content and conversion success.
Do you know how to use this info to your advantage? You can find many free and premium blog analytics reporting tools. Read on for some steps and tips to take so that you can use this info to help you boost your traffic and your blog’s earnings:
You can find out where your traffic is coming from. You’ll be able to see which countries visitors are from and how they’ve arrived on your blog. This info can help you determine which pages are the most popular as well as which of your off page link building efforts are working the best.
You may see, for example, that a lot of traffic comes from Facebook, Pinterest, or Twitter. This info can help you further strategise on social media and determine whether there are any benefits to certain paid advertising sources, too.
Do you know which phrases are bringing people in? This info can help you fine tune your organic SEO efforts so that you capitalise on phrases that you are already ranking for and so that you can strategise to determine which phrases to optimise future blog content for.
You can also see some phrases that people are using to find your site and then analyse the page they entered on. Is there a high conversion rate or earnings rate for that page? If not, what can you do about it to really take advantage of that traffic?
Your traffic reports will show you what people do when they land on your blog. Do they bounce off the page they landed on within a short time? Do they dig deeper and convert to a subscriber or purchaser of something you’re advertising or selling?
Being able to assess how visitors react to certain pages could be a reason to do some split A/B testing to see what sorts of layouts and ads as well as call to action verbiage works best.
You can continually examine your conversion rates to see how well you’re succeeding. Personal goal setting is smart for your blog and could bring you increasing success in traffic levels and resulting earnings.
Incoming Links / Referrers
Your blog traffic reports can show you who is linking to you. Visiting those links will give you context and help you benefit from those links. Are you being linked to as a great resource? Is someone complaining? Are others talking about a post you’ve published in a positive way? Is there an opportunity for networking because of an incoming link?
Different bloggers have personal preferences for blog statistics software. You’ll find plenty of free and low cost options. Of course, a free and good option is Google Analytics. Regardless of what software you use, consider checking your statistics frequently so that you can learn from them and act on them. Down the road compare stats, too, so you can see how you’ve grown and learn from the info.