What Analytics Tell You About Your Blog Traffic


Analytics And Blog Traffic

Website analytics are a gift to bloggers — if you know how to use them.  Reports can tell you a lot about your blog’s traffic and this info could be extremely helpful in strategising for future content and conversion success.

Do you know how to use this info to your advantage?  You can find many free and premium blog analytics reporting tools.  Read on for some steps and tips to take so that you can use this info to help you boost your traffic and your blog’s earnings:

Traffic Sources

Analytics And Blog TrafficYou can find out where your traffic is coming from. You’ll be able to see which countries visitors are from and how they’ve arrived on your blog.  This info can help you determine which pages are the most popular as well as which of your off page link building efforts are working the best.

You may see, for example, that a lot of traffic comes from Facebook, Pinterest, or Twitter.  This info can help you further strategise on social media and determine whether there are any benefits to certain paid advertising sources, too.

Keywords

Do you know which phrases are bringing people in?  This info can help you fine tune your organic SEO efforts so that you capitalise on phrases that you are already ranking for and so that you can strategise to determine which phrases to optimise future blog content for.

You can also see some phrases that people are using to find your site and then analyse the page they entered on. Is there a high conversion rate or earnings rate for that page? If not, what can you do about it to really take advantage of that traffic?

Conversion Rates

Your traffic reports will show you what people do when they land on your blog. Do they bounce off the page they landed on within a short time? Do they dig deeper and convert to a subscriber or purchaser of something you’re advertising or selling?

Being able to assess how visitors react to certain pages could be a reason to do some split A/B testing to see what sorts of layouts and ads as well as call to action verbiage works best.

You can continually examine your conversion rates to see how well you’re succeeding. Personal goal setting is smart for your blog and could bring you increasing success in traffic levels and resulting earnings.

Incoming Links / Referrers

Your blog traffic reports can show you who is linking to you. Visiting those links will give you context and help you benefit from those links. Are you being linked to as a great resource? Is someone complaining? Are others talking about a post you’ve published in a positive way? Is there an opportunity for networking because of an incoming link?

Different bloggers have personal preferences for blog statistics software. You’ll find plenty of free and low cost options. Of course, a free and good option is Google Analytics. Regardless of what software you use, consider checking your statistics frequently so that you can learn from them and act on them. Down the road compare stats, too, so you can see how you’ve grown and learn from the info.

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20 comments
  1. jennifer Abel

    November 22, 2013 at 11:45 am

    I have Jetpack and love it for the simple reason I can see what keywords are being searched and reaching my site. I get to see what is popular and I often use this info for future posts, to tie in with what people are searching for

    Reply
  2. Catherine Giray

    September 19, 2013 at 3:05 pm

    Website analytics can either make or break you 🙂 make if your website traffic works well and break because it means that your effort is either not working, or not enough. Either way, this will help you asses blog or website’s performance. 🙂

    Reply
  3. Max Antonucci

    July 17, 2013 at 10:02 pm

    Are there are good free programs you’d recommend for finding and analyzing data analytics? I’m currently pulling info from Google Analytics and MailChimp onto Excel, but it’s slow and not too effective.

    Reply
    • Sean Rasmussen

      July 20, 2013 at 1:44 pm

      I personally use Google Analytics, to be honest. I used to use AWStats which is on a Perl platform, but that was years ago.

      Reply
  4. Catherine Holt

    June 5, 2013 at 5:54 pm

    I have to admit I am a bit of a freak when it comes to my stats…I am slightly obsessed by them and check them probably more often than I should! I do find them fascinating though! I have Jetpack installed and I find this easier to use than Google Analytics although I know it is not as indepth. But as it is in my blog dashboard it is easy to flick to just to see how things are going!

    Reply
    • Sean Rasmussen

      June 6, 2013 at 9:04 am

      Having your stats in the dashboard is very convenient, Cath. I totally agree.

      Reply
  5. Jinky Ann Nicdao

    June 5, 2013 at 3:12 pm

    Definitely a good point taken on this article. Knowing how much traffic you actually get would give you a better idea on where to best focus on your blog and where you’re actually getting the most value for your time. It certainly not an exact science but it’s a good start!

    Reply
    • Sean Rasmussen

      June 5, 2013 at 3:22 pm

      Personally I prefer sports statistics, but when you can improve your income with some analytics, it’s a good idea to implement some of these strategies.

      Reply
  6. Dorothy

    June 5, 2013 at 9:26 am

    I agree, Jetpack is very easy to install and set up. Plus it is easy to learn considering the many benefits it provides. One of my favourite feature of Jetpack plug in is the commenting and subscription features.

    Reply
    • LHTB Support

      June 5, 2013 at 2:58 pm

      Sure, the commenting and subscription feature of Jetpack is very useful. Thanks for the read and comment Dorothy.

      Reply
  7. Casey

    June 4, 2013 at 4:32 pm

    We should be more way on conducting keyword research as this is essential in every blogging campaign. But I do agree with Rachel and it makes me curious on how Sean does his “magic” too.

    Reply
    • Sean Rasmussen

      June 5, 2013 at 8:14 am

      I do my magic with simplicity. Life wasn’t meant to be complicated. The simple and easy tools will do it for me.

      Reply
  8. Jennier

    June 4, 2013 at 4:27 pm

    Boosting your blog traffic is good but too much blog traffic can slow down or even prevent all access to a Blog site. Thanks for this useful tips!

    Reply
    • Sean Rasmussen

      June 5, 2013 at 8:13 am

      Hi Jennifer.
      I have certainly experienced issues due to high traffic (with a server crashing once) but it’s a quality problem to have.

      Reply
    • Richard

      June 5, 2013 at 1:31 pm

      That sounds like a nice problem to have too much traffic! 🙂

      Reply
      • Sean Rasmussen

        June 5, 2013 at 3:24 pm

        Haha. Yes indeed. The first time I crashed a server I didn’t know what had hit me 🙂

  9. Rachel

    June 4, 2013 at 4:10 pm

    Hi, Sean! Do you mind sharing what you personally use other than Google Analytics? 😛

    Reply
    • Arren

      June 4, 2013 at 9:28 pm

      I find the Jetpack plugin with site stats for WordPress can do the job pretty well for most situations. Nothing seems to be as good as Google Analytics though.

      Reply
      • Sean Rasmussen

        June 5, 2013 at 8:12 am

        Yes. Jetpack is much far as we have needed to date.

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