A high bounce rate can be bad for your search engine rankings. If someone arrives at your blog and leaves again without visiting another page on your site, they add to your site’s bounce rate. It is however possible to reduce your bounce rate with more clicks on your blog.
How many clicks are you getting on your blog? Clicks don’t have to refer to just earnings — clicks can refer to other activities, too, such as:
- A click from the page the visitor landed on to another page within the site
- A click on the search box where visitors can dig through content for something specific
- A click to opt-in to receiving your newsletter or RSS feed
- A click to share your post on a social media site
- A click to share a comment
- And so on…
A click is a good thing for a number of reasons but one very important reason is that a click signifies the opposite of a bounce — a conversion. One click equals converting your traffic. They may not convert to something tangible immediately but that click could lead to other activities down the road.
A good majority of your visitors clicking at least once tells search engines that you have what people want. A high conversion rate could translate to getting plenty of organic traffic from search engines.
Conversely, if your bounce rate is high, search engines will surmise that your site may not be what it seems — meaning that the search engines may stop sending traffic your way.
4 Steps To Get More Clicks
1. Link to other relevant posts from within all your blog posts. Do so with interesting phrasing and anchor text to entice people to dig deeper.
2. Add a sign-up box to your blog in a prominent place. Consider what might make people want to sign up, too, such as a giveaway offer for subscribers.
3. Create slideshows. Instead of always posting in long text format, consider a few slideshows, at times, that have readers clicking through to read the next slide in the article.
4. Provide as much useful info as you can to try to keep visitors on your site longer. Consider adding relevant posts to the bottom of blog posts so that people can learn more about the same topic (there are WordPress plug-ins that will do this automatically for you).
Pay Attention To Traffic Reports
Pay close attention to your blog traffic reports so you can assess which pages have a high conversion rate or a high bounce rate so you can try to tweak content to make people want to stay on your site longer.
Over time you’ll start to develop good insight into the types of content that works well for your visitors. You’ll progressively boost the success rate of your blog, reduce the bounce rate and get more clicks on your blog.