The Internet has made it extremely easy to get information and share content. However, because of the efficiency it provides, that also means you may need to protect your original content. As a content marketer your material is at risk for being snatched by people who wish to pass it off as their own.
Below, you’ll find 5 tips that can protect your original content. Safeguarding the originality of it is also a great way to further establish yourself as a notable blogger. It furthers the idea that when people want to read content that’s written with a fresh approach, your blog is the destination of choice.
1. Disable Right Click Functionality for Text and Images
By tweaking the HTML code or using a plug-in, you can disable the usual functionality available to a person who right clicks a mouse button. Specifically, this would prevent someone from using those options to directly copy the content, and then paste it on their own website.
2. Protect Your Original Content with a Close Eye on Things
One part of being an effective blogger is moderating your original content effectively. You have the ability to stop people who leave spam messages. You can also soothe the rising tempers of people who are involved in heated discussions within the confines of blog comments.
Also, when you’re perpetually present on a blog, that tells would-be plagiarists you’re not an easy target. Then they might not try to swipe your original content.
3. Avoid Publishing Duplicate Content
You can also take an even more robust approach by using a duplicate content checker (such as Copyscape). Some of these come at a price, but many include features that check each line of content so thoroughly, the peace of mind you’ll get will be well worth it.
4. Check for Plagiarism
A plagiarism checker is also helpful if you’ve been hit with the issue before and want to be more proactive moving forward. If you use outsourcing or guest bloggers to get your blog posts written, it’s worth doing some due diligence.
If you want to avoid publishing plagiarized content, check the originality until you trust the source that writes your content. Grammarly is a popular plagiarism checker.
5. Use Google Alerts to Protect Your Content
Consider setting up Google Alerts with your blog’s name. Be sure your original content contains easily identifiable phrases or branding terms that you can run searches on or set up alerts for.
This can add an extra layer of protection of your original content. It could help you catch plagiarists but it can also help you see where others are mentioning you online in a positive way. Such mentions could deserve a ‘thanks’ or social media share noting an honourable mention.
Be Creative, and Keep Good Records
Don’t be afraid to adapt a strong writing voice and cover topics that are significant to you. In one sense, your creativity can actually be a content protector. Bring personality to your writing and it’ll be easier to showcase unique perspectives that aren’t easy for others to copy without drawing attention.
Elmarie Porthouse displays such personality in her guest posts. One great example is her post about writing Quality Content.
Finally, no matter how long ago you wrote a post, keep copies of it on your computer. If you ever need to prove how content is original, the date associated with the file’s creation will help.
The threat of plagiarism is certainly not something that should deter you from being an active blogger. Use the tips above to understand how there are ways to prevent reduce plagiarism and protect your original content.
Remember: Imitation is a form of flattery
If people plagiarize your original content, it means it was good enough to steal. I don’t take offense from my articles being copied. As a matter of fact, I take joy in finding my original content published elsewhere; with or without my permission.
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