You’ve just written what you think is a winning blog post. Whether this is early in your blogging journey or you’ve been at it a while, it is worth polishing and preparing blog posts before you click publish.
Read on for some handy tips about checking and preparing blog posts:
Why add photos? Pictures help you tell a story. There’s another reason, too. Search engines like photos that are optimised with keywords. This puts weight to your topic. Many bloggers make the mistake of going through the trouble of adding a great photo but forget to add tags to it.
If you leave out the tags when preparing blog posts, you’re losing an opportunity to tell search engines another thing that can help them categorise your post. Images are searchable, too, so people searching through Google Images for certain words and phrases might find themselves on your blog.
Preparing Blog Posts With Links
Before you publish, preparing your blog posts with a few links is worth your while. Consider what your readers might find interesting. Consider adding a credible authority figure to it, too, like Wikipedia where warranted or another highly cited website.
Keep your visitors on your site as long as possible by adding a few internal links. This strategy is called intrasite linking. Carefully choose your anchor text with strategic keyword phrases that you want your blog to rank for.
When adding external links, be sure to click the button that tells your blog to open that external site in a new window (so that you’re not sending your traffic away). This helps keep your Bounce Rate low.
Keywords are an important element of content marketing as they can help your blog rank for highly searched words and phrases. When you write blog posts, the idea isn’t to stuff it with keywords and make it unattractive to readers.
The idea is to casually slip in a few phrases that fit well but that can help Google determine what your content is about. The Google Keyword Planner (found in Google Adwords) can help you find out about words and phrases in your niche that are being searched on.
The trick is to integrate keywords by blending them into your story..
If you add an SEO plugin to a WordPress blog (such as Yoast or All-in-One SEO Pack), you can increase your keyword optimisation easily.
Proofread Your Blog Posts
A vital part of preparing blog posts is to ‘preview‘ them with a proper proofread. Simply click on the preview button. This way, you’ll see how it’ll look to your readers before it goes live.
You’ll have an opportunity to correct anything amiss, such as bullet points that aren’t aligned, inconsistencies in text, smartquotes, missing photos, broken links, and such. Read through your blog post to make sure your message is coming across loud and clear.
Take a moment to walk in the shoes of your target reader. Is it a post worth reading? Is it worth sharing on social media and earning you social proof?
In the early days of your content marketing efforts you’ll probably agonise over polishing, proofreading and preparing blog posts but in time you’ll find a great formula that appeals to search engines and to your readers, too.