Outsourcing jobs that you either are not skilled to do, or simply don’t have time to do, makes perfect sense. And websites like Fiverr, have made it more affordable than ever to outsource work to a professional.
What is outsourcing?
Outsourcing is hiring people outside of your company to complete a particular task or job for you. You can hire skilled people to complete work on an hourly rate, or you can agree on a fixed price for the whole job.
When outsourcing work to a third party; you are paying professionals for their time and services, so the completed works are owned and belong to you. This means that you are putting your name to the work, so you need to make sure that the quality meets your standards.
These days you should have no trouble finding a competent freelancer, and there will be jobs that will be better off outsourced, as they will be completed to a higher standard by a trained professional.
What tasks are suitable for outsourcing?
There are many jobs that you can complete by outsourcing to a third party, especially if your business is online.
You will need to hire a third party to complete any jobs that you personally don’t have the skill set to do.
There also may be tasks that you can complete, however it will be more cost effective to outsource them, so you can spend time doing the jobs that you get paid more to do.
For example, you may know how to design a sales page; but your time might be better spent coaching a client for $100, and paying a freelancer $50 to design the sales page.
Finding the right balance between cost effectiveness and quality of work will require some testing, but you will learn quickly where your time is better spent.
Fiver and other freelance websites
One road block that people think of when they think of outsourcing is cost; but now with so many freelance websites like Fiverr, you can get professional work done for as little as, you guessed it, five dollars.
Fiverr is a worldwide freelance website, that connects people offering their services for five dollars. Known as gigs, people offer all sorts of services, from proof reading a sales page to drawing your company logo on a piece of rice.
Everybody offers a basic service for $5, and then if you would like to purchase extras you can. Because Fiverr in particular is aimed at getting jobs done ridiculously cheap, keep in mind that it may not be the site for very important jobs.
What Fiverr is fantastic for is outsourcing small jobs that you may not know how to do yourself, or would take you a day to complete. Tasks like – landing page designs, graphics for your website, business card designs; the list is endless – you can even get someone to paint your logo on their forehead.
If you need a bigger task completed; like a professional video or website designed, you can use other popular freelance websites like Elance and Guru.
How to choose a freelancer
The key to outsourcing is finding the right person. Freelance websites make this easy to do with the amount of information about freelancers, and a payment process that does not release the funds until you are happy with the work completed.
The main gauge is feedback, which will tell you if a freelancer is any good.
Feedback determines a freelancers rating, and will tell you how they stack up in different areas – Quality of work, responsiveness, understanding of job, whether they’re completed on time etc.
The fact that freelancers depend so highly on their feedback and rating, they will usually go above and beyond to make sure you are satisfied and leave good feedback.
When you post a job, suitable freelancers will respond. You can then browse through the applications, which has lots of information available –
• Previous jobs completed
• Feedback from past customers
This will give you a strong indication of who will be suited to your job.
However, don’t ignore people with no feedback.
Although feedback is a great way to asses a freelancer, you can also find great freelancers that have no feedback. Because so many people use established freelancers with a good rating, it can be hard for professionals to win their first job.
Sometimes it is worth taking a punt on someone new to the site.
Just because they are new to the site, it doesn’t mean that their work is no good. If you like someone’s response and what they have in their portfolio, give them a go.
I hired a girl from Russia to design an opt in box for me. Her work and response times were excellent. Because I was willing to take a chance and award her first job, she sent back more options than what I had paid for.
Outsourcing for success.
Instead of trying to wear every hat in your business; one of the best skills you can learn, is leveraging from outsourcing.
If you can build a team of professional freelancers and successfully delegate the right jobs to the right people, you can spend more time where you are most valuable (even if that is by the pool).