As a content marketer you have one priority above all else: Manage Your Blog Content. Do it well, and you reap the rewards. Be average at this, and you will get average results…
Let’s look at the ways to manage your content properly so you get great results on your blog.
Why is your Content so Important?
Let’s establish why you want to be organised on your blog. After all: Content is King. Over the years I have experienced that your blog’s content will attract results and success more than anything else you can do in your marketing.
People arrive at your blog to get information. If the information is good, they will hang around; even come back again for more. People that come back to your blog are more likely to buy from you.
This is the whole point of content marketing: provide great content for people (not search engines) and you will build your business stronger each and every day you persist in your business. The search engines notice your blog’s visitors and reward you with rankings to boot!
Managing Your Content
Here are 7 tips to keep in mind when you manage the content on your blog. Apply these as a “whole” rather than in any order. Let them compliment each other and they will build strength in your online business.
1: Decide on your Topic.
Your topic is your business. Don’t dilly-dally around with off-topic stuff. Stay on topic and keep your audience interested! If you’re vague, you will drive traffic away from your blog. That’s fine if you’re not interested in making money or keeping an audience; otherwise stay on topic – like a boss!
2: Establish a Plan.
“He who fails to plan, plans to fail” ~ Benjamin Franklin
Unless you have failure in mind, put in place a solid plan and stick to it. Decide to publish 1 article per week, or 2, or 3, or 5. However much content you plan to publish, structure your blog around it, decide on it and act accordingly. Content marketing rewards those that are organised and have a plan in place. So does Google too (reward you).
Keep in mind you can start small. Maybe 1 content piece per week is OK. As long as it’s part of your plan, that is fine. Grow when you’re ready – but make sure it’s part of the plan!
3: Consist & Persist.
This point is to re-affirm the top 2 points. Consistency is important for both your audience and Google. Persistency is a trait that all successful people have. It is a quality of survivors and is the opposite of losing.
Persist at all times, believe in yourself, and the results are waiting for you just around the corner.
They (the rewards) are loaded up in a massive truck and it is traveling “just a little bit” faster than the average content marketer. Consist and persist, and you will pick up speed and catch a Truckload of Rewards!
When you have the results, people will “consistently” ask you “How do you do it, man?”. Well, you know the answer, right? Consist & Persist
Communication is your #1 priority. Selling is your #2 priority. Reply daily to comments on your blog. Don’t neglect this. If you think internet marketing is a way to make money without making contact with other people, then it’s time to close the fantasy novel now!
Nobody ever made serious money – anywhere – without working for it and having some sort of communication with another person (usually a potential client).
Unless you marry rich, inherit, or win the lottery, the other options require effort (work). Content marketing is a job. You can make it fun and choose a topic that you love. Now, that’s smart! Do what you love – Love what you do.
5: Social Signals.
Part of your communications involve social interaction. The better and more consistent your content is, the more social love you receive from the Social Media Networks.
People love to give a word of mouth recommendation on something that they like, or are excited about. If you provide them with that “good content”, they will reward you accordingly with social proof. We also know that social signals help your SEO. So why not encourage this social love?
6: Build Brand Awareness.
Consistently build your brand when you are on your blog, in social media, and online. Make sure you have your Google Authorship Markup to assist your search engine rankings. Use a Gravatar when you comment on other blogs. Do the small things that get you big results – consistently!
The key to successful outsourcing is simply being organised. Do you need a full time helper, or just a part time VA (Virtual Assistant)? Whatever you require, it is easy enough to cater for.
You can get Ghost Writers to provide your content (Yes, they can do so “consistently”). They can charge you per article or you can get a VA to do it for you. For English content, I suggest you use North American, UK, or Australian writers. If your grammar is not provided by a native english speaking person, it is rarely 100% up to scratch.
The Golden Rule: If the writer thinks and dreams in English they are worth considering.
More Outsourcing Tips:
If you plan to employ a full time VA, learn the day to day tasks of your business yourself. Understand how it is done so you can give instructions (and know how long it takes). A VA will usually take longer that you to do the task, but it saves you time.
Some VA’s will speed up and do your tasks faster than you ever can. Some are brilliant and really care about you and your business; others don’t care as much. Hang on to the good ones and let the others go before they become a liability to you.
The point here is that you need leverage in your business and it is important that you understand: You Cannot Do It All Yourself
Yes, sometimes you will find that being an employer can be like running an adult day-care center, but after a while you can filter the cream to the top and build yourself a great team of good people.
Outsourcing is a very powerful tool. When applied correctly, you can grow your business fast.
You are the only person that truly cares about Your Results. Knowing that, you have the power to be consistent in your business. As a content marketer you have the power to persist with everything you do (more than the ones that give up) until you have tasted success.
Until you catch up to the Truckload of Rewards that await you just around the corner.
Apply these 7 Tips when you manage your blog content. If you do so, I applaud you, because that probably puts you are in the top 1% of bloggers already.
Good luck! I look forward to seeing your great content online very soon!