7 Tips To Manage Your Blog Content Successfully


Manage Your Blog Content

As a content marketer you have one priority above all else: Manage Your Blog Content. Do it well, and you reap the rewards. Be average at this, and you will get average results…

Let’s look at the ways to manage your content properly so you get great results on your blog.

Manage Your Blog Content Successfully

Why is your Content so Important?

Let’s establish why you want to be organised on your blog. After all: Content is King. Over the years I have experienced that your blog’s content will attract results and success more than anything else you can do in your marketing.

People arrive at your blog to get information. If the information is good, they will hang around; even come back again for more. People that come back to your blog are more likely to buy from you.

This is the whole point of content marketing: provide great content for people (not search engines) and you will build your business stronger each and every day you persist in your business. The search engines notice your blog’s visitors and reward you with rankings to boot!

Managing Your Content

Here are 7 tips to keep in mind when you manage the content on your blog. Apply these as a “whole” rather than in any order. Let them compliment each other and they will build strength in your online business.

1: Decide on your Topic.

Your topic is your business. Don’t dilly-dally around with off-topic stuff. Stay on topic and keep your audience interested! If you’re vague, you will drive traffic away from your blog. That’s fine if you’re not interested in making money or keeping an audience; otherwise stay on topic – like a boss!

2: Establish a Plan.

“He who fails to plan, plans to fail” ~ Benjamin Franklin

Unless you have failure in mind, put in place a solid plan and stick to it. Decide to publish 1 article per week, or 2, or 3, or 5. However much content you plan to publish, structure your blog around it, decide on it and act accordingly. Content marketing rewards those that are organised and have a plan in place. So does Google too (reward you).

Keep in mind you can start small. Maybe 1 content piece per week is OK. As long as it’s part of your plan, that is fine. Grow when you’re ready – but make sure it’s part of the plan!

3: Consist & Persist.

7 Tips To Manage Your Blog ContentThis point is to re-affirm the top 2 points. Consistency is important for both your audience and Google. Persistency is a trait that all successful people have. It is a quality of survivors and is the opposite of losing.

Persist at all times, believe in yourself, and the results are waiting for you just around the corner.

They (the rewards) are loaded up in a massive truck and it is traveling “just a little bit” faster than the average content marketer. Consist and persist, and you will pick up speed and catch a Truckload of Rewards!

When you have the results, people will “consistently” ask you “How do you do it, man?”. Well, you know the answer, right? Consist & Persist

4: Communicate.

Communication is your #1 priority. Selling is your #2 priority. Reply daily to comments on your blog. Don’t neglect this. If you think internet marketing is a way to make money without making contact with other people, then it’s time to close the fantasy novel now!

Nobody ever made serious money – anywhere – without working for it and having some sort of communication with another person (usually a potential client).

Unless you marry rich, inherit, or win the lottery, the other options require effort (work). Content marketing is a job. You can make it fun and choose a topic that you love. Now, that’s smart! Do what you love – Love what you do.

5: Social Signals.

Part of your communications involve social interaction. The better and more consistent your content is, the more social love you receive from the Social Media Networks.

People love to give a word of mouth recommendation on something that they like, or are excited about. If you provide them with that “good content”, they will reward you accordingly with social proof. We also know that social signals help your SEO. So why not encourage this social love?

6: Build Brand Awareness.

Consistently build your brand when you are on your blog, in social media, and online. Make sure you have your Google Authorship Markup to assist your search engine rankings. Use a Gravatar when you comment on other blogs. Do the small things that get you big results – consistently!

7: Outsource.

The key to successful outsourcing is simply being organised. Do you need a full time helper, or just a part time VA (Virtual Assistant)? Whatever you require, it is easy enough to cater for.

You can get Ghost Writers to provide your content (Yes, they can do so “consistently”). They can charge you per article or you can get a VA to do it for you. For English content, I suggest you use North American, UK, or Australian writers. If your grammar is not provided by a native english speaking person, it is rarely 100% up to scratch.

The Golden Rule: If the writer thinks and dreams in English they are worth considering.

More Outsourcing Tips:

If you plan to employ a full time VA, learn the day to day tasks of your business yourself. Understand how it is done so you can give instructions (and know how long it takes). A VA will usually take longer that you to do the task, but it saves you time.

Some VA’s will speed up and do your tasks faster than you ever can. Some are brilliant and really care about you and your business; others don’t care as much. Hang on to the good ones and let the others go before they become a liability to you.

The point here is that you need leverage in your business and it is important that you understand: You Cannot Do It All Yourself

Yes, sometimes you will find that being an employer can be like running an adult day-care center, but after a while you can filter the cream to the top and build yourself a great team of good people.

Outsourcing is a very powerful tool. When applied correctly, you can grow your business fast.

In Summary

You are the only person that truly cares about Your Results. Knowing that, you have the power to be consistent in your business. As a content marketer you have the power to persist with everything you do (more than the ones that give up) until you have tasted success.

Until you catch up to the Truckload of Rewards that await you just around the corner.

Apply these 7 Tips when you manage your blog content. If you do so, I applaud you, because that probably puts you are in the top 1% of bloggers already.

Sean on Google PlusAnd, if you make that decision now, you are one of that 1% that actually make decisions and Plan for Success.

Good luck! I look forward to seeing your great content online very soon!

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35 comments
  1. Helen

    January 4, 2014 at 3:36 pm

    Thanks Sean for the tips. They will help me stay on track with my blogging and have reminded me about the importance of posting regular blogs.

    Reply
    • Sean Rasmussen

      January 5, 2014 at 10:01 am

      Great news, Helen. Good luck with your blog.

      Reply
  2. Mike Nelson

    December 30, 2013 at 5:27 pm

    Thanks for the tips Sean. I personally believe that establishing a plan and sticking to it is a most important step in managing your blog content successfully.

    Reply
  3. Electra

    December 28, 2013 at 12:01 pm

    Your e-mails are absolutely fantastic and your instructions are so easy to follow – thank you so much.
    In this e-mail you speak of ”outsourcing” – which is a wonderful option for anyone who is unable to do the work themselves. Could you perhaps, suggest some reputable sourcing places?
    Thank you so much.

    Reply
    • Sean Rasmussen

      December 29, 2013 at 10:28 am

      Hi Electra.
      Elance.com is probably one of the first places to look for people to do work for you. There are a lot of choices (sites). Another site to use, if you are looking to employ people part of full time, is bestjobs.ph

      Reply
      • Electra1

        December 30, 2013 at 9:16 am

        Hi Sean – Thank you so much.

  4. Jenny Regeling

    December 23, 2013 at 4:46 pm

    Brilliant again Sean – after being away from my blog for a time, you have encouraged me to get into it & precisely how to do this. Thanks for the boost !

    Reply
  5. Julie Anglesey

    December 9, 2013 at 11:27 am

    Thanks for the seven steps outlined above +Sean Rasmussen.

    I am very interested to know – +Angus McDonald, +Craig Hiscox or +Catherine Holt – have you made it to $10,000 per month yet? I hope to follow in your footsteps!

    Reply
  6. Ella Rich

    October 8, 2013 at 1:55 pm

    Thank you for sharing.This is a very interesting and comprehensive list! I will have to keep these in mind, especially point 1,2 and 5. Keep up doing that and more and more guys will pay attention to your blog.

    Reply
    • Sean Rasmussen

      October 8, 2013 at 2:45 pm

      Hi Ella. Great to hear that you like our content. Cheers!

      Reply
  7. Peter Ryan

    October 4, 2013 at 3:16 pm

    To make even half of that $$ goal would be great and it would show me how to double it

    Reply
  8. Peter Ryan

    October 4, 2013 at 3:14 pm

    Just caught up with the webinar – so good to have a summary here – except it reminds me of how much I need to do LOL
    Thanks Sean

    Reply
  9. Angus McDonald

    October 2, 2013 at 6:15 pm

    When I visualise my timeline I am the first to make $10,000 per month, but I am happy to see others are close behind. Let’s climb aboard the semi and create our content with a persistence that leads to success.

    Reply
  10. Craig Hiscox

    October 2, 2013 at 6:02 pm

    Always in to win a challenge Sean. Line up fellow marketers as $10,000/ month is in my sites. :)

    Reply
  11. Angus McDonald

    October 2, 2013 at 5:59 pm

    THanks Sean for the great structure. When I sit down and visualise my goal of making $10,000 first, I am congratulating all those who are close behind. Let us drive the semi to success with our consistent work load and persistence in getting it done to achieve our goal.

    Reply
    • Sean Rasmussen

      October 2, 2013 at 6:21 pm

      Drive the semi to success. I like it, Angus! Persistently!

      Reply
  12. Catherine Holt

    October 2, 2013 at 5:56 pm

    I am consistent with every one of these steps except number 7…outsourcing (at the moment!). Given the time and energy I have put and continue to place on my website, I am without a doubt going to be the first to make 10K per month!!!! That has been my goal from the start, and there is no way I am going to give up on it now!

    Reply
    • Angus McDonald

      October 2, 2013 at 6:00 pm

      Well Catherine, looks like its going to be a race.

      Reply
      • Catherine Holt

        October 4, 2013 at 10:47 am

        Ill see you at the finish line then Angus :-)

    • Sean Rasmussen

      October 2, 2013 at 6:26 pm

      Your are very consistent, Catherine. I look very much forward to seeing your results!

      Reply
  13. Mark Dungey

    October 2, 2013 at 5:55 pm

    Thanks Sean, another great post!
    You make it so clear and compelling. Thanks for the ideas on outsourcing – I now understand how to build my blog far quicker than I thought I would be able to part time. I am going to be in the top 1% of bloggers before long, and one of the first to be making $10,000 per month!

    Reply
    • Sean Rasmussen

      October 2, 2013 at 6:23 pm

      See you at the top, Mark. It’s not all that crowded you know ;)

      Reply
  14. Lyn

    October 2, 2013 at 5:51 pm

    Thank you Sean – and another great webinar. BTW I am up for your challenge.

    Reply
  15. Catherine Giray

    October 2, 2013 at 5:33 pm

    I agree, establish plans… If plan A fails, then you have the rest of the alphabet to use for your other plans. :)

    Reply
  16. Rachel

    October 2, 2013 at 4:49 pm

    One should learn How to Effectively Delegate tasks ;) It’s true, you can’t do it all!

    Reply
  17. Dorothy

    October 2, 2013 at 1:55 pm

    Content is everything, you could have the best keywords, keyword density and the right amount of link building but without good quality content as a foundation, nothing else matters.

    It may be a bit harder to manage, but content is extremely important.

    Great post!

    Reply
    • LHTB Support

      October 2, 2013 at 2:59 pm

      That is absolutely correct Dorothy, nicely put :)

      Reply
  18. Jennifer

    October 2, 2013 at 1:13 pm

    One way to manage your blog is to build brand awareness. When you are consistent on your search engine ranking. It will give you big results. “Do small things that gives you big result.” Thanks for this useful tips Sean. :)

    Reply
  19. Jiyan Nicdao

    October 2, 2013 at 12:01 pm

    I really like this statement Sean, it also relates to any aspect in life not just with blogging. “He who fails to plan, plans to fail” ~ Benjamin Franklin, ofcourse, it’s not all about planning as well, you will still need to “walk the talk”.
    Thanks for these tips Sean worth reading :)

    Reply

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