Many people have asked me how to structure a great blog post. It’s really quite simple once you have the basics covered. The structure is important to get people to read your blog and making your blog more popular so make sure to spend time evaluating the things that stand out about the best blog posts you’ve read.
You’ll probably find one of the elements that caused you to gravitate towards those blog posts is the very structure of the posts. Having something interesting to say is important, but if a blog post is poorly constructed, people may not be compelled to read past the first sentence.
Here are a few pointers to incorporate into your blog post structure right away:
Make Your Introduction Matter
Sometimes, people view an introduction as just a few lines of text that are primarily used to transition into the main idea.
If that’s your mindset, you might be hindering yourself from creating the best posts possible.
Write an introduction so it immediately hooks a reader and causes an emotional reaction. The Internet is filled with blogs from untold numbers of niches, written by extremely talented authors.
What is it about your content that makes readers want to follow what you’re doing rather than looking elsewhere?
Strong introductions can answer that question and show that time browsing your blog is well spent.
Make sure your readers’ time is well rewarded!
Format the Post to Be Easy on the Eyes
You might be tackling a very technical topic, but that doesn’t mean the content has to overwhelm readers as soon as they see it. Ensure your blog post layouts include things like subheadings, bullets and numbered lists to make it easier for people to skim the words and easily digest them.
Using those tools can keep you on track by helping you drive each point home, instead of being tempted to revisit concepts you’ve already covered earlier in the post. Overall, it will make you a better blog post writer.
It can often be hard to tell if your paragraphs are the proper length, or if it would be best to break an extremely lengthy one into two. As a general blogging rule, try to keep each paragraph no longer than about 4-6 sentences. Otherwise, the giant blocks of text created by longer paragraphs could make viewers steer clear before they have a chance to get absorbed in a post.
Conclusion: Make Readers Ponder and Act
Your conclusion should round out the rest of the post, but it doesn’t necessarily have to repeat everything you’ve already mentioned. As an alternative, think about capping off a post with an open-ended question or a call to action that encourages readers to try something you’ve talked about within the content.
You can also use the last sentences to offer a preview of what’s to come in the days or weeks ahead. When you end in a way that sparks considerations in the minds of your readers, they’re more likely to visit again later.
A great blog post structure is certainly not something to ignore. Start being more mindful of the arrangement of your content by taking these tips to heart. Good luck!