The Google Keyword Planner has been introduced by Google to replace the old Google Adwords Keyword Tool (Keyword Tool External). I think the new improved tool is very much an easier to use keyword research tool. Of course it is a free tool but that hasn’t stopped a lot of controversy and speculation on the new keyword tool.
When something is new, or changed, there are always a few ripples. Most people don’t like change but I think progress is good. The Keyword Planner removes some of the “harder to understand” features, that beginners would have struggled with in the past, when it comes to keyword research.
And it is important to look after the beginners. We all have to start somewhere, after all.
I have made a video to explain the Google Keyword Planner in layman’s term. You will find it below.
Google Adwords Account Required
To use Google’s free keyword research tool, you will need to sign up for a Google Adwords Account. It is free do sign up, and it is conveniently all linked up through your Google Account which includes all the handy Google features, such as: Google Plus, Google Places, YouTube, Google Authorship, Google Shopping, and soon:The Google Get Out Of Jail Free Card (just kidding).
I have added some resources for you below the video.
Video: Google Keyword Planner
The Google Keyword Planner is very suited for Beginners. In my opinion, it is much easier to use than the old Google Adwords Keyword Tool. Please leave a comment below after you watch it.
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Resources to use with the Google Keyword Planner
- Sign up for a Google Account. This is the glue that holds together all your Google features.
- Locate the Google Keyword Planner here.
- The old Google Adwords Keyword Tool was located here:
- I suggest you use Google Chrome as your browser. (Internet Explorer is so 90′s)
- Tips from Google on how to build a good keyword list.
- How to get keyword ideas and traffic estimates.
The Google Keyword Planner is much easier to learn for beginners. I have used both the old keyword tool, and the new. Keeping that in mind, a few great features have gone to the side but the improvements far outweight the losses.
The tech-heads will probably differ, but we have to remember that there are a LOT of newbies out there that want to learn (and are not techy). Easier is better for everyone. I like the new Google Keyword Planner for research purposes. What do you think?