There are a lot of free blogging platforms online. If you’re thinking about using them, you’re wise to make use of free tools to help you with your content marketing efforts. I call this the Free Blog Shortcut, and as always with shortcuts, there is a long way down if you fall.
If you’re using the free blog shortcut as your main blogging effort, you’ll want to read on for some sage advice that suggests you’ll do better to make the small investment in your own blog instead.
Pros of the Free Blog Shortcut
The free blog shortcut is great when it’s a community effort, such as Tumblr or some other sites that bring a community together. But these aren’t necessarily going to help you earn money. Most of your traffic will probably be from other bloggers in the community. While this may not be a bad thing overall, it isn’t going to be very productive for helping yourself build an audience and make money.
Using Free Blog Shortcuts for Promotional Purposes
Free blog shortcut can be great as a strategy to augment your blogging efforts but if you’re only using them to build your blog, you may not do so well. Yes, you can use them to bring links and people to your main blog, though. That’s something that could be very helpful as a part of your ongoing content marketing strategy.
If you have a Tumblr or Blogger blog, for instance, you can link to your blog from it and this could help you continually expand your audience. You can also use that free blog shortcut for other promotional efforts and social media marketing, too.
Cons of the Free Blog Shortcut
If you sign up for a free blog shortcut you don’t have the same level of control as you do with your own blog.
- Your domain name won’t be your own. You’ll be a ‘yourblog.wordpress.com’ or something instead of ‘yourblog.com’. It doesn’t look as professional and doesn’t carry as much weight with search engines for relevance to your subject matter. There are a whole lot of different niches on that free blog shortcut, such as .blogger.com or .wordpress.com
- Revenue could be impacted. Some free blog shortcut don’t allow you to place advertisements on them and some share the revenue with you and /or put their own ads up and those ads could steal your hard won traffic.
- You won’t have control over the design with many free blogs. This could limit your ability to make your blog as attractive and as functional as you want.
- That free site could make massive changes with or without notice and this could change the way you’re able to use it. This could eventually mean your content marketing efforts and the audience on the free site are for naught and you may have to start over elsewhere.
- If you opt to move to your own blog in the future you’ll have to re-direct people and this will equate to traffic loss. Why not start as you mean to go on? A blog on your own domain is a really small investment that could pay you big dividends over time.
Only Serious People Make Serious Money
In my opinion, a free blog shortcut is not serious. The effort can be as much, but to leave the control of your site to someone else is dangerous in business. That is exactly what you’re doing with a free blog: You’re effectively borrowing a blog.
Your content marketing efforts can get wiped out or wasted at the whim decision of someone you don’t even know halfway across the world.
Take your blogging seriously. If you want to make money in a content marketing business, position yourself among the serious contender. Get your own domain and be 100% in control of your online business.