Many people put a lot of thought into developing a voice to use while writing a blog. Ultimately they get so caught up in specific details that they lose sight of what’s important. Put simply, your blogging voice is a reflection of your online persona, and a collection of the things that set you apart from others who are also blogging in your niche.
Here are a few ways to find your blogging voice and strengthen it every time you start typing.
Evaluate Life Experiences
Think about your life experiences, and ask yourself if they could become a part of your blog’s voice. Even when it seems like what you’ve gone through is similar to things others have already wrote about, don’t forget you have a perspective all your own.
By being true to yourself, that can go a long way towards helping you create posts that are interesting and rich with details people can’t find elsewhere.
Showcase Your Personality
When people are just beginning to blog, sometimes they unintentionally stifle important aspects of their personalities, mistakenly thinking that putting certain characteristics on display could be a way to lose readers. In reality though, people often appreciate a boldness and lack of fear when it comes to unveiling what makes you tick.
Perhaps that may mean harnessing your gift of describing things in a witty way, peppering every post with some humour, being controversial, or weaving your words seamlessly together with memorable anecdotes. Whatever the case, remember that personality is one essential tool at your disposal that can be instrumental in helping to develop and maintain an online presence.
Gauge the Landscape
One of the trickier parts of finding your blogging voice is related to having an awareness of what’s already out there. You also should understand what your audience needs or wants. Spend time thinking about the type of readers you want to attract, and how you can fit existing needs.
It’s also worthwhile to look within your niche and focus on the bloggers who are doing things well, as well as those who still have a lot of room for improvement. That knowledge should give a framework for structuring your techniques.
Also, don’t be afraid to try something new, especially if you’re still in the initial stages of exploring and polishing your blogging voice. If something doesn’t work as well as you had hoped, there’s no harm in simply going back to previous methods. Sometimes, this type of exploration is all that’s necessary to help you hone in on what you have to say and how to say it well.
Finding your blogging voice is often challenging, but usually worth the effort. Once you know the audience and your personal strengths and background, you’re that much closer to tailoring the outcome of your efforts in a way that feels natural, and also appeals to readers.