Making content marketing dollars sounds sexy, doesn’t it? Working on your own schedule, earning social proof, gaining online celebrity status (sort of)… Earning profits while you sleep or play golf or simply have fun talking to people online.
But it’s not something everyone can do. Some people try and fail. Some give up quickly and some seem to keep going despite lack of profit. What’s the secret?
Some say the best way to make content marketing dollars is to not try to make money at all.
If you’re getting into content marketing as a get rich quick scheme you probably won’t succeed. If you get into blogging because it sounds like a fun thing to do that has money-making potential you’ll have a greater chance of success with it.
Get Rich Quick = Doesn’t Always Work
Reality is; anyone that is in a hurry to make money fast will usually fail based one simple fact: Money does not land in desperate pockets. It takes time and effort to earn rewards. There are baselines that have to be covered to “qualify you” to make content marketing dollars.
Desperation likes shortcuts. Shortcuts are likely to go unpaid.
The basics are simple: Quality, Hunger and Passion. Let’s have a look at how they can influence the flow of content marketing dollars into your pockets.
1. Quality First, Content Marketing Dollars Later
Of course you shouldn’t ignore monetisation opportunities…there are many ways to monetise your blog. But a good way to approach things is to make your first priority about building a good blog, creating readership, and providing value to readers.
If you do this, the content marketing dollars could start to come in as a by-product.
2. Don’t Let Hunger For Dollars Limit Your Potential
Many bloggers start off too gung-ho about the money making potential that they neglect to put quality and strategies in place. In other words, they are desperate and cut corners.
This could limit their success potential. It’s the sort of approach that results in many bloggers abandoning their blog before it has a chance to be successful.
There’s no standard time frame or success formula that will apply to every situation. Your blogging approach could bring about good results fast or it could take time and effort to earn your first content marketing dollars.
3. Passion Brings Success
The best way in the world to earn a living is to monetise your passion. If you blog with passion and provide something valuable to your readers not only will it not feel like work but your passion will show through. That could be the best way to build readership and build trust.
Readership and trust can eventually equate to profit.
Many successful bloggers enjoy their craft so much that it shines through. Some start off with blogging as a sideline and earn enough profits to make it their full time living. Others continue to keep it as a sideline and generate enough content marketing dollars to make that sideline profitable.
Regardless of what your reasons are for wanting to start a blog, have fun with it first and that’ll bring you rewards including potential profit.