Is Bruce Springsteen the Boss of Social Media?
I’m sure many will argue the case. I went to a concert recently with Bruce Springsteen and the E-Street Band. Being a Social Media user since 2005 for commercial purposes, I took very keen interest in the social media use by Springsteen’s marketers through online and offline media.
I keep a keen eye on his social media team. Let’s face it… Bruce probably uses Facebook and Twitter as much as he likes being called “The Boss” (He never liked being called “The Boss”).
Most profitable musicians get social media managers to take care of their social media marketing. Much like we (The Learn How To Blog Brand) offer social media management services to businesses, so do the musicians leave that task to the professionals.
Where Social Media Fell ‘a bit’ Short
When I saw the interaction of their Social Media team during the concert, I knew I would have done it a bit different. As a matter of fact, the social media team must have been asleep (probably in the States).
I would have people tweeting, facebooking, etc, during the concert. A few short messages prior to the concert and the Springsteen fans would have “Bruce Springsteen & the E-Street Band” trending worldwide for each concert.
(kudos to @PerthArena who were the most active on Twitter – good business practice for the venue)
The local TV Stations would have gladly spread the news. Imagine the news reader:
“Bruce Springsteen is urging his fans to bring their smart phones to the concert in a concert history making moment. He’s asking them to take lots of photos and to upload them all over social media! After the concert, his team will pick the most popular picture that has the most likes on Facebook and most Re-Tweets on Twitter.”
Social Media Team for Bruce: Take note of this. Next concert, get out of bed and get Bruce trending. You’ll make the business a few more millions. Seriously! Encourage people to upload their best picture from the concert – during the concert. Lift the stupid rule about “no cameras” at concerts – lol – everyone’s got a phone anyway and there were pictures being taken every minute of the show.
And use more Bruce Springsteen classic brand lines, like: No Retreat, No Surrender!
“We learned more from a three-minute record than we ever learned in school” ~ Springsteen
This image is compliments of my iPhone 4s. I know the rules and I also know this: I am helping the Bruce Springsteen Brand by writing this article and publishing this photo from the concert.
I checked for #BruceSpringsteen and every other perceivable tag that could have been tweeted and mostly I heard crickets (before, during and after the concert). Actually, I heard Bruce Springsteen. After all, that’s what I was there for. Sure there was social media action, but not a lot.
Give Credit Where it is Due
OK, that was just my feedback for improvement. I have been using Social Media since 2005 for business. I was mocked and laughed at by many for Tweeting and using this short-lived fad called Facebook. The fact remains: it is a must use tool for any business.
I was quoted saying in 2006:
“Anyone who does not use Social Media in their business – is not serious about staying in business”
~ Sean Rasmussen
The Bruce Springsteen social media team does a great job. Yes, it leverages off the existing brand and all the offline publicity. But that’s what social media does: it leverages and builds your business’ brand.
Thanks to social media, online piracy and music sharing sites, smart phones and instant communication, Bruce Springsteen is perfectly positioned with his almost 50 years as a musician. Learn from his online presence.
Is Bruce Springsteen The Boss of Social Media?
Any fan of Bruce Springsteen knows that his nick-name is The Boss. I for one could have missed the latest concert in Perth had it not been for Social Media. I’m convinced that Bruce Springsteen’s marketing department will keep him in the top earners of Rock & Roll for the coming years – very much thanks to Social Media – “Like a Boss!”
Content Marketing Rock & Roll
Keep in mind that “Bruce Springsteen” is a brand. He’s a product that is marketed to the people; the fans. The more that he is kept in their minds, the better he is branded and the more business and profits are made. Yes, the product is brilliant too (Bruce).
Marketing your own business is very similar. It’s content marketing on the highest musical level: Content Marketing Rock & Roll
Who Rocks the Social Media Charts?
Let’s have a look at how popular some musicians are in the world of Social Media right now. According to FanPageList.com these are the number of followers musicians have on Facebook and Twitter.
- Rihanna has a total of 119 Million Facebook Fans and Twitter followers.
- Katy Perry has 113 Million social media fans on Facebook and Twitter.
- Bruno Mars has… (the list goes on)
OK, we get the picture. I have no ideas how accurate the figures are. Bruce Springsteen isn’t even on their list. However, most of the top earning musicians today were still in nappies, or not even born, when Springsteen recorded his 7th album: Born in the USA. At that stage he had spent 19 years as a full time musician already.
Question is: Do they have the staying power, commitment and lasting passion of Bruce Springsteen? Will they have the marketing skills to stay with the times for 4 or 5 decades? Time will tell.
(say hello to @LukeGReynolds who got to play with The Boss)
Enter: The Online Marketing Machine
Timing is perfect for a musician like Bruce Springsteen. Online downloads, pirating and ease of access to music (paid or not), makes the abundant minded musician a massive marketing machine. Business, big & small, can learn from the Social Media marketing that goes on with a business like Bruce Springsteen & the E-Street Band.
Yes, they are a business. I keep telling people to pick a business topic that they are passionate about and love to do. A musician is a perfect example. Most of them don’t make money – or lose it to the music mafia (studios & promoters) – because they don’t understand basic sound business and marketing basics.
Bruce knows he’s a professional musician. He knows that some days he would rather do something else. But he also knows that the alternatives are less fun and he has stuck to his guns (guitars) and shown staying power in the music industry that puts most businesses to shame.
“Well I got this guitar and I learned how to make it talk” ~ Thunder Road – 1975
Bruce Springsteen & the E-Street Band use Content Marketing Strategies just like any we teach on Learn How To Blog. They do it just like you should as a normal business owner. They provide content (music, blog posts, reviews) and share it with their fans in Social Media.
Bruce Springsteen Social Media Profiles
Here are just some of Bruce Springsteen’s social media profiles.
- Bruce Springsteen on Facebook (4 Million Likes)
- Bruce Springsteen on Twitter (557,000 followers)
- Bruce Springsteen on YouTube (60,000 subscribers)
- BruceSpringsteenVEVO (113,000 subscribers)
- Bruce on Soundcloud (125,000)
- Bruce on Instagram (38,000)
High Hopes (and passion)
Bruce Springsteen sums up the commitment and passion required to run any successful business in his 1978 song: Badlands. He wasn’t referring to business, but just imagine he was.
“Talk about a dream; try to make it real.
You wake up in the night with a fear so real.
You spend your life waiting for a moment that just don’t come.
Well don’t waste your time waiting”
Most people waste their time waiting for the “right time” and never get started building their big dreams. The same thing applies to business. I can draw inspiration from many things. Watching Bruce is both inspirational and educating.
It’s easy to see why Bruce Springsteen is a multi million dollar marketing machine. Watch this video and take inspiration from it. It’s not all about music; it’s about passion, commitment and loving what you do! Any business prospers with that formula.
Is Bruce Springsteen The Boss of Social Media?
Is Bruce the Boss of social media? Many will say “no”. I say “YES”, mainly because I’m biased and a huge Bruce Springsteen Fan since 1978. To me, Bruce Springsteen is the Boss of Rock & Roll and uses Social Media the way it should be used for business purposes.
Bruce does what he is good at: Music. He is smart to outsource the rest, including social media.
Watch him and learn. It’s good value – and fun!
Sean Rasmussen has been a die-hard Bruce Springsteen fan since he was 11. He has tried to look objectively at the marketing machine of social media without too much bias.