Whether you consider yourself to be a marketing guru or not, it’s necessary to spread the word about your blog. Social media has made that much easier, but it also means marketing trends can rise and fall at a much greater pace than in years past.
Right now, there are 3 rising social marketing shifts you really need to know about. They are rapidly gaining popularity, so let’s look at ways to incorporate them into your blog.
Marketing Campaigns Take a Backseat
Years ago, carefully planned marketing campaigns were the standard. Now, people are being rewarded for thinking on their feet, and doing so creatively.
At the start of the year, headlines were made during a power outage that occurred during the Super Bowl, an event considered by most to be the largest American football match.
While commentators struggled to fill the free time, the social marketing shifts stepped in. Marketers got inventive and crafted snappy phrases that popped up all over social media, simultaneously advertising a product and poking fun at the unexpected happening.
You can do the same on your blog. Get ready to think fast and shape social media posts around things that are relevant to the topics you cover, or the world at large. This’ll show you’re paying attention, and could make it easier to build your authoritative voice. It’s also a worthwhile tactic to use because it ensures your blog content never becomes stale.
Just be sure to do it ethically. Companies and bloggers alike should never been seen as sneakily taking advantage of someone else’s misfortune.
Television and Social Media Exist in Harmony
The last few months have seen a surge in social apps that people access on mobile devices as they watch TV. They let users interact with each other about particular memorable characters, plot lines and twists, and can also be used to give a television show’s creative team valuable insight about what’s working and what’s not.
Adapt this concept to your blog by offering live coverage of notable events related to your niche. Along with helping you be timely, it also encourages readers to communicate with each other, and with you. If you build enough of a following, your reader base may see your blog as a go-to destination when a certain newsworthy occasion is on the horizon.
Infographics Speak Volumes
Breaking your content into short, manageable paragraphs used to be enough to boost visibility. That suggestion still matters, but infographics are popping up on blogs everywhere, too. When designed well, they serve to capture attention, and make the information within easier to digest. Consider creating a few, inserting them into posts and seeing if you notice a peak in reader interest.
These 3 rising social marketing shifts are beginning to have increasing relevance for bloggers. Evaluate if the information above could help you, and integrate it into every post you publish.